INDUSTRY:
Luxury
CLIENT:
Loewe
YEAR:
2023
TEAM
Ana Vergara, Matias Gomez, Matt Muniz & Ebba Kilhberg
Loewe
about.
Styled by Nature is a 60-second brand film and serialized campaign created for Loewe, celebrating the brand’s deep connection to craftsmanship, sustainability, and self-expression. The concept follows a gardener whose quiet interaction with nature mirrors her inner transformation. As she discovers Loewe accessories hidden throughout the garden, her confidence and sense of identity bloom, reflecting how Loewe’s designs awaken individuality through subtle, timeless elegance.
The campaign targeted trendsetting, adventure-seeking professionals in their mid-30s who value creativity, luxury, and sustainability. Combining poetic storytelling with Loewe’s natural aesthetic, the project extended across film, social media, and physical activations like pop-up stores and floral-inspired window displays.
challenge.
The main challenge was balancing Loewe’s luxury positioning with its organic, nature-inspired theme. The team needed to create a film that felt authentic and grounded in emotion while maintaining the sophistication expected from a high-fashion house.
Coordinating across multiple creative disciplines, cinematography, styling, and art direction required strong communication and a unified vision. Achieving harmony between natural elements and Loewe’s refined design language meant being intentional with every shot, texture, and transition.
result.
The final campaign captured Loewe’s philosophy of effortless elegance born from nature. Through immersive storytelling, soft cinematography, and tactile visual details, Styled by Nature embodied Loewe’s craftsmanship and environmental consciousness.
The campaign strategy, spanning film, social, and experiential touchpoints, successfully positioned Loewe as a forward-thinking brand that connects art, emotion, and sustainability. The result is a visually striking, emotionally resonant campaign that reinforces Loewe’s reputation as a leader in modern luxury and creative innovation.
