INDUSTRY:
Education
CLIENT:
Board of Education Police Department
YEAR:
2025
ROLE:
Strategist & Copywriter
completely new rebrand
This rebranding project for the Savannah-Chatham County Public School System Board of Education Police Department (BOEPD) aimed to reshape how students and the community perceive school-based policing. Our goal was to transform BOEPD from a traditional enforcement body into a trusted, approachable presence that educates, mentors, and protects.
a fun run with our new mascot, Sargent Star, for visibility and trust
OOH Posters to raise awareness in local communities about the rebrand
a float for the Sargent Star to be used in any parades in Savannah to build awareness
The biggest challenge was addressing public perception. Traditional law enforcement visuals often felt intimidating in a school environment. The team needed to create a visual and verbal language that communicated safety and authority without fear or distance.
Overview of the rebrand with a working QR code to the BOEPD's Facebook
Colouring sheets to allow the children the ability to really connect with our mascot in the way they see fit
The final rebrand redefined BOEPD’s identity into one that feels human, inclusive, and future-focused. The refreshed logo, modern typography, and bright, reassuring color palette positioned BOEPD as both a protector and partner in education.
Community-focused initiatives like Sergeant Star and student engagement programs made the department’s message more accessible and memorable, helping foster long-term trust between officers and the communities they serve. The rebrand establishes BOEPD as a national model for school safety communication, one where mentorship and protection go hand in hand.
