INDUSTRY:
Education
CLIENT:
Board of Education Police Department
YEAR:
2025
TEAM:
Scad Serve Team
BOEPD Client Work
about.
This rebranding project for the Savannah-Chatham County Public School System Board of Education Police Department (BOEPD) aimed to reshape how students and the community perceive school-based policing. Our goal was to transform BOEPD from a traditional enforcement body into a trusted, approachable presence that educates, mentors, and protects.
The new brand identity emphasizes connection, safety, and mentorship through approachable design elements, warm colors, and inclusive messaging. The campaign introduced Sergeant Star, a child-friendly mascot designed to help students build trust and emotional connection with officers from a young age. The brand rollout also included experiential activations like classroom safety activities, the Star Student of the Month program, and Sergeant Star’s Supernova Fun Run, reinforcing positive relationships between officers and students across schools.
challenge.
The biggest challenge was addressing public perception. Traditional law enforcement visuals often felt intimidating in a school environment. The team needed to create a visual and verbal language that communicated safety and authority without fear or distance.
Another key challenge was designing for multiple audiences: students, parents, teachers, and officers. Balancing professionalism with approachability required careful tone management, thoughtful typography, and an emotionally engaging color palette that aligned with the department’s mission of trust and care.
result.
The final rebrand redefined BOEPD’s identity into one that feels human, inclusive, and future-focused. The refreshed logo, modern typography, and bright, reassuring color palette positioned BOEPD as both a protector and partner in education.
Community-focused initiatives like Sergeant Star and student engagement programs made the department’s message more accessible and memorable, helping foster long-term trust between officers and the communities they serve. The rebrand establishes BOEPD as a national model for school safety communication, one where mentorship and protection go hand in hand.
